Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research
نویسندگان
چکیده
منابع مشابه
the investigation of research articles in applied linguistics: convergence and divergence in iranian elt context
چکیده ندارد.
: metadiscourse in introduction sections of applied linguistics and physics research articles: exploring variation in frequency and type
abstract in written mode of language, metadiscourse markers are used commonly to help writers in general and academic writers in particular to produce coherent and professional texts. the purpose of the present study was to compare introduction sections of applied linguistics and physics articles regarding their use of interactive and interactional metadiscourse markers based on the model pro...
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Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology—namely, behaviourism—on research on consumers and marketing has been less prominent. Behaviourism has influenced consumer and marketing research through the application of classical and operant conditioning, matchin...
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2017
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2017.1337668